The official blog of ServiceCEO.
Whether you’re new to the industry, or want to grow your client base—referrals are the best way to generate more business. Many of you are probably thinking ‘how do I even get referrals?’ Most of the time, it’s as simple as asking! If a customer is pleased with the work you’ve done, they’ll most likely tell their friends and family. After all, it’s in our nature to want to help out one another!
Before you start asking for referrals—streamlining your process is a must.
Strategically think about how you’d like to obtain referrals. Do you send them a postcard with an incentive? Direct them to your website where they fill out a form? Or leave something with them once their service is complete? There are many options to consider, but finding the one that fits your client base best will be most effective.
Give them a sense of urgency, especially if there’s an incentive involved. Working in an incentive, such as a certain percentage off can help motivate them to refer potential customers sooner, rather than later.
After you’ve put the referral option out there to your customers, make sure to follow up with a thank you. While this may not be feasible for your company, you should consider sending a handwritten note. It will show that you’ve taken time out of your day to personally thank them, rather than sending out that generic email.
You also have to take into consideration customer acquisition costs. Knowing what you spend to acquire these new customers is important if you’re looking to grow your business and stay profitable. The easiest way to figure out your cost of customer acquisition (CAC) is to divide the total costs associated with acquisition by total new customers within a specific time period.
It doesn’t matter the size of your company and marketing budget, word-of-mouth referrals are the most powerful form of marketing. Developing a strategy that will help bring in quality referrals can only help your company grow tremendously over time.
Ready to Learn More About ServiceCEO? Call us at 866-606-6256 to learn more about how ServiceCEO can help your business with accounting, CRM needs, scheduling, routing and more.
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Ready to Learn More About ServiceCEO?
Call us at 866-606-6256 to learn more about how ServiceCEO can help your business with accounting, CRM needs, scheduling, routing and more.