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4 Must-Know Things to Build a Successful Brand

Posted by on in Service Industry Tips
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If your ideal customer is a business owner, home owner, multi-unit owner, or all three—setting the tone of your brand is key in gaining your ideal customer. Most often, business owners overlook the branding aspect of their company when they first start out. Whether your company is brand new or your current branding is no longer working—this article will help you take the next steps in the right direction.

The key questions to focus on when building your brand:

  • Does your logo appeal to potential customers?
  • Are your employees representing your brand positively?
  • Can you live up to the promise of your tagline?
  • Are you remaining consistent across all marketing avenues?

Once you’ve answered these questions and defined your brand, take these next steps:

Have a high-quality logo created that you LOVE and put it everywhere!

While the promise behind the brand is important, your logo should appeal to your customers (The Logo Factory). Once your logo is established and is easily recognizable, your potential customers will begin looking into your company—eventually making it to your website or social media profiles.

Make sure your employees represent your brand.
brand blackboard

Communicate your brand’s message through your employees. If they are unaware of what you’re looking to convey—the message is useless. Not only does your employees’ appearance affect the way your business is portrayed, but the way they communicate with customers both in-person and on the phone can set the tone as well.

Develop a tagline that sums up the best quality about your company.

A large part of your ‘brand’ is the promise you make to your customers; which most often appears in your tagline. Using adjectives in your tagline such as; affordable, reliable or high-quality will set the bar high in regards to your customers’ expectations. Once this is decided, living up to these expectations is a must if you’re looking to generate repeat business, as well as bring in new customers.

Create a style guide and templates to be carried out through all avenues of your business.

From business cards to billboards, keep it consistent. Your branding will help potential customers remember who you are and what you do.

With this, make sure you have developed a style guide that will appear across all of your marketing solutions (consisting of logos, colors and fonts). According to Greg Stine of Polaris Inc. Branding Solutions, you have to stay consistent and be patient. A lack of consistency and focus will result in no brand.

Lastly, you have to make sure you have an understanding of who you are, what you do and what makes you different. Understanding why these key items matter to your customers, employees, partners and vendors will set you apart from your competitors and help your business thrive.

For more tips on building your brand, click here.

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