Succeeding as a business in the field service industry requires smart decisions, excellent infrastructure, great customer service, and possibly a little bit of luck. It also takes marketing. While the ServiceCEO platform is a valuable tool for improving your ability to manage jobs and customers, you still need to attract those customers to your door to be successful.
While word of mouth, newspaper ads, and a big storefront sign are the most common tools field service companies use to market their business, the reality is that 70% of your potential customers or more are going to research your industry via search engines. That's why it's so important that you market your website online, and that's why you're in need of Search Engine Optimization, also known as SEO.
What is SEO?
SEO is a way of creating and marketing a website that improves its rank in search engines like Google, Bing, and Yahoo. It is essentially building and adapting a website that is in line with what these search engines want to see in order to move you up in search engine listings for keywords related to your industry.
Why SEO is Necessary For Your Business
Search engines use billions of pieces of data to decide what company or website should show up first, second, third, etc., when someone searches for your industry. For example, if someone searches for a carpet cleaner, search engines look at all of the data they've collected on websites and try to determine who should show up in the listings based on popularity, keywords, relevancy, information, and so on.
Ideally, you want to make sure that your website shows up as high in search engines as possible. There is a significant drop in the likelihood of getting visitors – and ultimately leads – the lower your website shows up. SEO seeks to improve your search engine rank by building a website and writing up content that appeals to search engine algorithms, so that you can show up as high as possible.
SEO From WorkWave™ Marketing
WorkWave Marketing has the tools and experience necessary to provide you with the SEO services you need, including:
- Actively targeting popular local keywords for your business.
- Creating and optimizing your Google Places account.
- Link building to improve the "trust" factor in search engine algorithms.
- Content writing services to increase rankings and leads.
- And much more!
Our experts have years of experience working exclusively with the service industry, which gives us a range of expertise unmatched by other SEO companies. ServiceCEO is a great tool to manage your customers and operations, and with SEO by WorkWave Marketing, you'll have more customers to manage and more business coming your way.
Find out more by contacting WorkWave Marketing now.
More Marketing Services Offered